Clean enough for you. Designed for them. Real food. Real standards. Each pouch is low in calories and made with real ingredients: organic wherever possible, wild-caught or functional where not. Always traceable. Always tested. Always quality first.
Every Ingredient, Traced.
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Wild-Caught Salmon
Found in:
- Salmon
- Skin & Coat
- Salmon & Squash
Why it matters for your pet:
One of the richest natural sources of omega-3s, which skin and coat depend on, with complete protein, vitamin D, selenium and taurine for heart and eye health.
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Organic Beef
Found in:
- Beef
Why it matters for your pet:
A complete protein carrying every essential amino acid muscle is built from, with heme iron, zinc and B12 in their most absorbable forms.
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Organic Chicken
Found in:
- Chicken
- Chicken & Cod
Why it matters for your pet:
Lean, gentle and highly digestible, and a natural source of taurine for heart and eye health, with selenium, phosphorus, niacin and B6 alongside.
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Organic Kabocha Squash
Found in:
- Hip & Joint
- Salmon & Squash
- Salmon
Why it matters for your pet:
One of the most nutrient-dense squashes in the world, carrying beta-carotene, vitamin C, potassium, magnesium and iron, with soluble fiber and real moisture.
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Organic Green Beans
Found in:
- Salmon
Why it matters for your pet:
About as light as a vegetable gets, and high in fiber, carrying vitamin K, vitamin C, vitamin A, manganese, folate, calcium and iron.
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Organic Extra Virgin Olive Oil
Found in:
- Chicken
- Gut Health
- Salmon
Why it matters for your pet:
Mostly monounsaturated fat, with vitamin E and polyphenol antioxidants. Those fats unlock the vitamins in the vegetables around them, and keep digestion running smoothly.
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Organic Butternut Squash
Found in:
- Chicken
- Skin & Coat
- Turkey & Liver
Why it matters for your pet:
Generous in beta-carotene and vitamin E, the two nutrients skin and coat lean on most, with vitamin C, potassium and a soft soluble fiber at very little fat or calories.
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Organic Peas
Found in:
- Chicken
Why it matters for your pet:
Plant protein, fiber and a real mineral load of vitamin K, thiamine, manganese, folate and vitamin C, with energy released slowly rather than all at once.
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Organic Sweet Potato
Found in:
- Beef
Why it matters for your pet:
A slow-release carbohydrate for steady energy, and one of the richest plant sources of beta-carotene, with vitamin B6, vitamin C, potassium and manganese.
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Organic Spinach
Found in:
- Beef
Why it matters for your pet:
A great deal of nutrition for very few calories: vitamin K, vitamin A, folate, iron and magnesium, with lutein and zeaxanthin for eye health.
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Organic Ground Beef Organ Blend
Found in:
- Hip & Joint
Why it matters for your pet:
Richer than any cut of muscle meat in vitamin A, B12, iron and folate, and in the copper and manganese that build collagen and hold connective tissue together.
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Organic Purple Carrot
Found in:
- Hip & Joint
Why it matters for your pet:
Anthocyanins are what make it purple, the same antioxidants found in blueberries and blackberries, and they support healthy joint function, with beta-carotene and potassium besides.
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Organic Beef Bone Broth Powder
Found in:
- Hip & Joint
Why it matters for your pet:
Hours of simmering draw collagen out of bone and connective tissue, along with the glycine, proline, glucosamine and minerals that cartilage is built from.
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Collagen Peptides
Found in:
- Hip & Joint
Why it matters for your pet:
The most abundant protein there is, and what cartilage, tendon, ligament and skin are built from, which is why it supports the tissue that movement depends on.
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Boswellia Extract
Found in:
- Hip & Joint
Why it matters for your pet:
Used for centuries to support healthy joint function, and standardized here so that every batch carries the same 50 to 70% boswellic acids, the compounds it is valued for.
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Eggshell Membrane
Found in:
- Hip & Joint
Why it matters for your pet:
A whole material rather than an extract, holding collagen, elastin, glucosamine, chondroitin and hyaluronic acid together, the building blocks of healthy cartilage.
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Organic Pumpkin
Found in:
- Gut Health
- Chicken & Cod
Why it matters for your pet:
The classic answer for digestion, and the reason is soluble fiber. It draws in water and adds bulk, which helps keep everything moving as it should.
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Organic Carrot
Found in:
- Gut Health
- Skin & Coat
Why it matters for your pet:
The best-known source of beta-carotene there is, with biotin, vitamin K, potassium and soluble fiber, so it serves skin and coat and digestion at once.
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Organic Apple
Found in:
- Gut Health
Why it matters for your pet:
Where pectin comes from, a soluble fiber that forms a soft gel and keeps digestion moving steadily, with vitamin C, potassium and polyphenol antioxidants.
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Organic Psyllium Husk
Found in:
- Gut Health
Why it matters for your pet:
Almost pure soluble fiber. It holds many times its own weight in water, forming a gel that supports regular digestion and feeds the good bacteria in the gut.
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Organic Slippery Elm
Found in:
- Gut Health
Why it matters for your pet:
It supports the lining of the digestive tract. The active is mucilage, a gel that forms the moment bark meets water and settles gently over everything it touches.
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Wild Alaskan Pollock Oil
Found in:
- Skin & Coat
Why it matters for your pet:
Few natural sources are as concentrated in EPA and DHA, the long-chain omega-3s behind skin condition, a dense coat and comfortable movement.
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Organic Spirulina
Found in:
- Skin & Coat
Why it matters for your pet:
Roughly 60% protein by weight, with iron, B vitamins and phycocyanin, its antioxidant pigment. Its GLA is a rare fatty acid that supports healthy skin and a glossy coat.
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Astaxanthin
Found in:
- Skin & Coat
Why it matters for your pet:
One of nature's most powerful antioxidants, and the pigment that turns salmon pink. Being fat-soluble, it reaches the cell membranes in skin, where a coat begins.
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Wild-Caught Cod
Found in:
- Chicken & Cod
Why it matters for your pet:
About as lean as protein gets. High in protein, very low in fat, easy to digest, and rich in B12, phosphorus, selenium and iodine.
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Organic Tapioca Starch
Found in:
- Turkey & Liver
- Salmon & Squash
- Chicken & Cod
Why it matters for your pet:
A single ingredient root starch, naturally grain free and gluten free. No grain, no gum, no gelatin, no carrageenan, and only the one job to do.
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Organic Turkey
Found in:
- Turkey & Liver
Why it matters for your pet:
A lean complete protein with one of the finest protein to fat ratios in poultry, naturally rich in taurine, and carrying selenium, phosphorus, zinc and B vitamins.
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Organic Turkey Liver
Found in:
- Turkey & Liver
Why it matters for your pet:
Vitamin A, B12, folate, iron, copper and taurine at concentrations no muscle meat comes close to, which is what makes liver so hard to turn down.
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